The logo creation uses 2 tangled ribbon to represent the idea of “Win-win Cooperation”, and continuously looping effect reflects the perspective of developing and involving. Precisely calculated lines combined into a shape that is elegant, modern, flexible and organized.

For the color selection, we combined vivid and neutral, passion and rationality. Considering the hosting city is in China, we considered using red at first, although the red might be a bit aggressive, we tone it down a bit. The idea of combining with the grayscale is to balance tonality, to deliver the impression of an international event that welcomes exchanging creativities from all over the world.

The pattern generated from the logo, we spread it out and each one of them represents an individual idea and voice. For the communication system, we rendered a floating fabric applied the pattern on it, simply use its expressive bare figure to speak to the beauty of textile, the flexibility of fabric.